MYActionsMatter
Actions are often reactions: MYActionsMatter is a campaign by the Government of Canada to mark 16 days of activism against gender-based violence. The theme provides a strong callout to reinforce that our actions are not just meaningless behaviours. Our actions make a difference to everyone around us. The actions highlighted in the campaign messaging are common behaviours that are often excused or discounted. We think that we are making deliberate actions when in fact, most of these behaviours are reactive … Read More